Adwords

100% OCD PPC Management

We take the time to learn the dynamics of your business, enabling us to develop unique strategies that will align with your Pay Per Click campaign objectives. We’re an AdWords management company that simply does things differently.

Our Process – What Do We Really Know About This Stuff Anyway?

Keywords

Remove Duplicates

We first make sure you don’t compete with yourself. We’ll review the keywords in each ad group and make sure that each one is unique in syntax and match type.

Review Match Types

We set your match types and recommend using exact, phrase, and modified-broad match keywords, while forgoing broad match. This won’t be true for every advertiser, but it is recommended for most.

Add Negatives

We add negative keywords. Traffic is good, but irrelevant traffic wastes money. We do a quick Google search for some of the keywords in your campaign.

For example, if you’re advertising a certification exam, we make sure the acronym doesn’t also stand for something else. If it does, you’ll want to add that other meaning as a negative keyword.

Ads

Check that Landing Pages are Functional

We double-check your landing pages to make sure they’re all working properly. If your campaign requires the use a ton of landing pages, we paste your them into a URL checker for easy bulk-reviewing.

Spell Check Ad Copy

We download the ads into Excel and check the spelling. Misspellings can discourage people from clicking on your ad. Trust me, I’m one of them.

Place Keywords in the Ad Copy

When the ad is triggered, that means the user was looking for one of your keywords. Making sure the keyword is written somewhere in your ad copy increases the likelihood of a higher CTR.

Define CPC Bids

We make sure your Cost-Per-Click on keywords isn’t set too high. We check the Keyword Tool for bidding suggestions before we set them.

We Use Ad Extensions

This step is optional because it’s not necessary when starting a campaign. But we do add extensions because something as simple as sitelinks can increase your CTR by 30%! More clicks can lead to more conversions, so we put some descent effort into these.

Ad Groups

Group Similar Keywords Together

Google tells us it is best to organize similar keywords into one group because we are better able to show relevant ads to people you’re trying to reach, so we make sure we’ve structured your campaign accordingly.

Name Ad Groups According to Their Keywords

It’s a best practice to name the ad groups according to the keywords inside them. For example, if we have an ad group containing keywords for red pumps for women (“red pumps women”, “red pumps ladies”, etc.) it’s best to call it that: Red Pumps Women. This organizational setup makes it easier when we’re reporting to you and your team. You won’t have to question which keywords are in which ad groups.

We Ensure There are No More Than 20 Keywords Per Ad Group

A best practice is to keep no more than 20 keywords in each ad group. Typically, advertisers use 1 ad message per ad group, unless they’re rotating 2 ads for A/B testing purposes. So, if we’re using too many keywords, the ad serving is less likely to match the searcher’s query.

Campaigns

Set Budgets

We know exactly how much money we have to spend per day and we set your campaign budgets accordingly.

Specify Location Targeting

We set your location targeting! You don’t want to advertise your Port St. Lucie, FL bakery nationally if you’re not shipping anything. We can also set excluded locations.

Select the Proper Ad Rotation

The Ad Rotation specifies how the ads are rotated. We usually default to ‘rotate indefinitely’ for ad copy testing. This setting ensures that all ads are rotated evenly and are not optimized by Google for clicks or performance.

Choose the Proper Delivery Method

AdWords provides two options for delivery method; standard and accelerated. The standard delivery method ensures that we’re spending your budget evenly over time. If we set this to Accelerated, we’ll spend your budget at a quicker pace which can cause it to run out faster.

Define Ad Scheduling

If we’re advertising for a company with a call center or a location that has specific hours, we might want to set a schedule for the ads. We don’t want users calling in or trying to visit the physical location when it isn’t open for business.

Set Target Devices (If Applicable)

By default, your new campaign will target all devices. If you’re advertising an app that users need to download on their mobile device, for example, we’ll want to ensure we have the correct exclusions on computers with potential bid modifications on mobile and tablet devices.

Conversion Tracking  Set Up

You can’t track the success of your campaigns without conversions. A conversion is any action on your site that’s valuable. That might be a PDF download, an email sign up, a form completion, phone call, etc. We set up conversion tracking before we launch your campaign.

Once we set up your account correctly, we keep this all in check and update your campaigns according to a nifty calendar to help us stay on a schedule to update your campaigns.

For many businesses, organic search is not enough. Due to geography or other competitive factors, you may need other tools to achieve the desired results. By combining our knowledge and technical expertise, we are able to position your business exactly where consumers are looking. This could be on Google. It could be on Facebook. Or, it could be both. Best of all, you pay only when someone actually clicks on your ad. The results are tangible and the ROI is high.

More than 50% of all searches on the Internet are done on smartphones and tablets. This means your website better look good on mobile devices, and it means your Google+ page better be top notch. Many consumers see this first, and they check out your image and reviews even before visiting your website. RPM can make sure your practice is found – and looks good – on every device and every platform.

Even when you are on Page 1 of Google, you are not alone. Potential consumers still see multiple listings and have to make a choice. Some results have photos. Some have stars. Others are worded just right to elicit a positive response. RPM understands all of this, and incorporates all these factors into your SEO strategies.

Please contact us for information on pricing. We have different packages available that fit nearly any budget.